Analysis of Personal and Organizational Ethics and Values between Assignment

Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations - Assignment Example On the other hand, in a for-profit organization, the organization is operated with the sole purpose of returning profit to its owners and are subjected to paying taxes (Business Dictionary, 2013). The distinctive feature between for-profit and not-for-profit organizations is for-profit organization dispenses profits to its owners while not-for-profit do not. Also, when it occurs that a for-profit organization becomes bankrupt or goes out of business, then its assets will be liquidated and the fund distributed to the shareholders or owners, while when a not-for-profit organization ceases to be, its assets have to be given to another not-for-profit organization. There are however similarities between the two organizations. Both wish to accomplish objectives using management techniques and business tactics that are manly applied in for-profit organizations. The not-for-profit organization that we will be examining is American Red Cross (2013), because it is well organized and has all the properties of a not for-profit organization. Walmart (2013) a for-profit organization will also be examined, because it houses all the properties of a for-profit organization. Both of these mentioned organizations are worth examining when looking at personal and organization or business ethics. There are three business ethic theories that we will observe. These include divine command, virtue and social theory. Austin (2006) describes divine command theory as a view where morality is in some way dependent upon God, and moral obligation entails obedience to God’s commands. A person running a business based on divine command theory would want to use God’s commands to run the business where the employer will treat the employees just as he want to be treated. For instance, if the business is producing running shoes and there is excess work remaining for the day and allowed extra working time has passed, the employer should let the employees go home. This is because in

Energy drinks Essay Example for Free

Energy drinks Essay Since the mid-2000s, demands in the global beverage industry shift from carbonated soft drink to alternative beverages. Because of this market grows rapidly and gives high profit margins, it make changes in beverage manufacturing and encourage new entrant to focus solely on alternative beverages. Alternative beverages segment is comprised of energy drinks, sports drink, and flavored or enhanced water. Each segment has different consumer types and different distribution channel. In developed countries, such as USA, this carbonated soft drink market has reached a mature stage but energy drink and ready-to-drink tea is still inclined. However, beverage industry is steady growth in developing countries. Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. All energy drink brands attempted to develop brand loyalty based on taste, the energy-boosting properties of their ingredients, and image. The strongest competitive force is buyer because buyer costs to switch brands are low. Consumers will be more prices sensitive and will switch to other product or even other segment. The weakness competitive force is rivalry because of many sellers in this market and diversity in commodities. The high profit margins will make alternative beverage market attract entrants that are more new, also supported by rising demand for the alternative beverage. Energy drinks pricing is 400% higher than carbonated soft drinks. In addition, to create an alternative beverage business needs medium-high capital investment. The market of global beverage industry is projected to grow from $1. 58 trillion in 2009 and forecasted to grow to nearly $1. 78 trillion in 2014 as beverage producers entered new geographic markets, developed new types of beverages, and continued to create demand for popular drinks. It is expect to result from steady growth in the purchasing power of consumers in developing countries. In addition, alternative beverages tended to carry high price points, which made them attractive to both new entrants and established beverage companies. Sport drinks and vitamin-enhanced beverages tended to carry retail prices that were 50 to 75% higher than similar-size carbonated soft drinks and bottled water, while energy drink pricing by volume might be as much as 400% higher than carbonated soft drinks. While the alternative beverage segment of the industry offered opportunities for bottlers, the poor economy had decreased demand for higher-priced beverages, with sales of sports drinks declining by 12. 3%. The Alternative beverages consumer profile varied substantially across the three types of beverages. Then energy drink consumer was a teenage boy, sports drink consumer were purchased by those who engaged in sports, fitness or other strenuous activities. Vitamin-enhanced beverages could substitute for sports drinks but were frequently purchased by adult consumers in increasing their intakes of vitamins. The best position strategic group map is reasonable price and reasonable quality. The worst position is the low price and quality. Now people think about health more than in the past, and they still worry about economic crisis. The alternative beverage chose set strategic group map with answer key we are alternative. We found that key factors, which determine the success of alternative beverage producers,have many factors. First, is Productinnovation, Product Innovation can be done by customizing product ingredient, flavor, packaging, or the benefit that product offer to consumer. Second, Focus in one segment can be the best strategy like Red Bull. Their focus in energy drink segment make them became the market leader in energy drink. Third, there are many type of channel distributor, like supermarkets, natural foods store, wholesale clubs, convenience store, and restaurant. The company’schoose is depends on the company resource. Example PepsiCo and Coca Cola were dominating convenience store and special event channel. However, for company with limited resource use third parties channel distribution will has lowest cost in transportation and labor. Fourth, use the right supplier can reduce production cost. The last one is Brand image, the right promotions that really connect with the product image will make the brand and product can penetrate the market.

The Impact Of Education

The Impact Of Education Every year the Mauritian Government devotes an increasingly large share of its budget to the development of the education sector. The reason for such an increase in government investment in education lies in the belief that education has a direct impact on the economic growth of the country. In most developing countries, like Mauritius for example, education is regarded as a powerful instrument for reducing poverty and removing social and income inequalities, improving economic growth and standards of living, and helping the country to reinforce its autonomy. Appiah and McMahon (2002), Burneth et al. (1995) and others suggest that education also has some positive indirect effects such as increasing longevity, improving democratization and political stability, and reducing poverty and crimes. Education is considered as an investment in human capital. Human capital can be described as the knowledge, abilities and skills of an individual, acquired through education, training and experience, which help the latter to be more productive and thus improve his potential income earning. Ismael (1998), Becker (1964) and Mincer (1974) have emphasized on the fact that, by investing in human beings, we will gain from some forms of benefits in the future. However, Blankneau and Simpson (2004) find no clear evidence on the link between government spending on education and economic growth. Human capital is one of the most important components of sustainable economic development of a country as illustrated by Lucas (1988) and Romer (1990) in their new growth literature. The expanded neoclassical growth model developed by Mankiw, Romer and Weil (MRW) (1992) and the endogenous growth models developed by Lucas (1988), Romer (1990), Barro (1990) and others have only recently stressed on the importance of human capital in growth theories. Even though human capital incorporates health, experience, skills, education and other social factors, in this paper we will concentrate only on the role of education and its effects on the economic development of Mauritius. One problem that arises is when dealing with the measurement of human capital. In fact, there is no agreed definition of which proxy should be used to represent human capital. Generally, the average number of years of schooling has long been seen as a convenient proxy. Some researchers, for example, Mankiw et al. (1992) use secondary enrollment as proxy for education and Barro (1998) uses enrollment in different levels of education, i.e. primary, secondary and tertiary, and also enrollment by gender as proxies. In our study we will be using the average number of years of different schooling levels as proxies for education. Petrakis and Stamatakis (2002) have stressed on the fact that each different level of education has different impact on growth. For example, they find that the effect of primary and secondary education on the economic growth of developing countries is more significant than that of tertiary education, and for developed countries it is the reverse situation that takes place. Since it improves human capital, we could say that education does affect economic growth predominantly, but actually, the impact of education on the economic development is quite ambiguous. There were countless debates over the years by researchers over whether education has a positive, negative or no relationship at all with the economic growth of a country. Barro (1991) finds that education has a positive and significant impact on economic growth. He observes that any rise in enrollment rate, raises GDP too. De Meulmester and Rochet (1995) provide evidence that this relationship may not always be true. Devarajan et al. (1996) find that education has a negative impact on economic growth for some developing countries. They deduce that developing countries are not productive at the margin because these countries do not fairly allocate their public capital expenditure and this explains the opposing relationship between education and economic growth. Some other researchers, such as Hanu shek and Woessmann (2007), find that it is in fact the quality of education that promotes economic development and not the quantity of schooling or schooling attainment. They observe that the skills of the population directly affect the distribution of income and economic growth. The purpose of this paper is to determine the impact of education on the economic growth of Mauritius. 2.1 Effects of Education Education is a never ending process and as said in a famous diction, Education starts from the womb and ends in the tomb. Education benefits the society by helping to increase economic growth, reducing poverty, reducing crimes, increasing employment etc and also helps the individual to earn higher income and therefore improves the latters living standard. The figure below gives a rà ©sumà © of the effects of education at the micro and macro levels. Source: Michaelowa, Katharina. (2000) Returns to Education in Low Income Countries: Evidence for Africa. The above diagram shows the micro and macro effects of education. There are irrefutable evidences that connect education to economic growth and education in form of human capital boosting productivity. Education is in fact productivity-enhancing. It is said that a person without basic literacy and numeracy skills have many difficulties in completing basic tasks of everyday life, which therefore shows the importance of education. Education affects the growth of the economy in various ways. We here discuss the direct effects of education. Education is said to be connected to the notion of empowerment. Individuals with a certain level of higher education not only have good job with interesting wages but also augment productivity of the economy. Some studies have shown that GDP per capita rises by 1 to 3 percentage points following a 1 percentage point increase in school enrollment rates. Therefore, education is said to increase individuals wages along with the augmentation of productivity and finally GDP per capita. Here we discuss indirect effects of education. According to Glewwe (1999), Schultz (1993), Hobcraft (1993), and Thomas, Strauss and Henriques (1991) mothers schooling have indirect positive effects on the economy. It is said that an additional year of mothers schooling will induce the child to be in a better health and encourage them to learn which will eventually increase their chances to be a productive person in the future and affect the economy positively. Furthermore, educated individuals are more likely to be aware about family planning and this will ultimately reduce childbirth. This results in families having more or less 1 to 2 children, that is, a smaller family where more time is dedicated to the childrens education. This attention in return motivates the children to be more motivated at school and have better results. These children are thus encouraged to pursue their education to higher levels. Moreover, educated workers are more likely to adapt to new technology and new working techniques easier than illiterate workers. It is also said that an educated workforce is more productive than an uneducated workforce, that is, the return of an educated worker is higher compared to that of an uneducated one. Higher returns have a positive impact on the economic growth. Michaelowa (2000) uses the example of an educated farmer who uses new agricultural techniques to produce goods. Through education, the farmer will acquire the knowledge and skills required to use these new agricultural techniques and therefore he will be more productive compared to other farmers who are still using traditional techniques. The other farmers in the neighborhoods will tend to do the same in order to achieve higher profits, so this causes both the farmer and the neighbors to have higher returns and in turn increases GDP per capita. Mincer (1974) says that there is a relationship between education and individual earnings which in turn produce private returns. The Mincerian equation helps to differentiate between the different levels of education and distinguish their effects on the economy. He also claims that an additional year of schooling will lead to higher private returns. 2.2 Theoretical Framework Ramsey (1928), Solow (1956), Swan (1956), Cass (1965) and Koopmans (1965) among others developed the neoclassical model of economic growth. In his model, Solow (1956) claimed that two important factors determined growth, namely the quantity of labor and the capital stock. The neoclassical model assumes diminishing returns to capital and labour independently, and the input-output ratio is determined by exogenous technological factors. This model does not take into account the effects of factors such as human capital, health etc on the economic development. In fact, Schulz (1961) proved that labor and capital did not explain completely the increase in output and Lucas (1988) pointed out that investment in human capital is one of the main determinants of economic development. Moreover, in order to offset the adverse effects of diminishing returns, thus allowing the economy to grow, the neoclassical model suggests that the country must invest heavily in technology. In theory, this is one of the reasons why low-income countries with low ratios of capital to labor are likely to grow faster than rich countries. But empirical results have shown some inconsistencies with this hypothesis as demonstrated by Summers and Heston (1988). Later, Lucas (1988), Romer (1990), Barro (1991) and others developed the endogenous growth models in order to overcome the shortcomings of the neoclassical growth models. In the endogenous growth model, exogenous technological progress does not affect steady growth. This model introduces human capital as an input in the form of effective labor and implies that the accumulation of human capital directly affects labour productivity. The main difference between effective labour and physical labour lies in the fact that the former is calculated by taking into account labour quality such as educational level, training and skills. Both Lucas (1998) and Romer (1990) have used agents to represent the effects of human capital in their models respectively. According to Romer (1990), human capital is the decisive input that generates new products and technology in the Research Development sector and therefore this implies that countries with high levels of human capital stocks will grow faster due to the more rapid development of new products and technology generated by them. Lucas (1988) incorporates human capital in his model and claims that the accumulation of human capital will enhance productivity of other factors and thus will boost economic growth. He also affirms that never-ending increases in human capital will result in never-ending economic growth. In his model, human capital is a measure of abilities and skills used in production by a worker. However, Grossman and Helpman (1994) state that it is some form of knowledge which can eventually cause never-ending growth, not human capital. Schultz (1999) outlines the importance of human capital through education and health in determining economic growth. He insists that education increases both peoples awareness and their investments on health services, and also healthy people tend to be more efficient and therefore more productive. 2.3 Empirical Evidence Barro (1991) finds that education and economic growth are highly correlated. He uses enrollment rate as a proxy for education and per capita GDP as a proxy for economic growth. Data are collected across more than 100 countries during the years 1960 to 1990 and Barro finds that each additional year of enrollment increases per capita GDP. Bils and Klenow (2000) also come across similar results in their research. They find that variation in schooling explains approximately one third of the variation in economic growth. Although Bils and Klenow (2000) provide evidence of the positive relationship between education and economic development, they also claim that more growth could result in more education and not the opposite, i.e. there is a reverse causation effect. Barro and Sala-i-Martin (1995) use cross-country data made up of 90 countries over the time span 1965-1985. They employ the AK framework, which displays constant return to capital as it assumes that the other elements (labor and technology) that determine GDP grow proportionately with capital. In other words, each increase in capital increases output correspondingly. Their results indicate strong positive relationship on the long-run between average GDP per capita and the level of educational attainment, terms of trade and life expectancy. However, some researchers claim that the type of regressions performed by Barro and Sala-i-Martin (1995) may be subject to reverse causation effect as stated before. For example, a rise in GDP could increase investment in education as the economy develops. Such type of results will have great influence on our research as we want to study the impact of education on the economic growth and not the reverse. Akcabelen (2009) uses the ARDL approach to determine the short-run and long-run effects of different levels of education on Turkeys economic development. Secondary enrollment and tertiary enrollment are used as different proxies for education and this enables us to examine the impact of each level of education on the economic growth. Akcabelen concludes that there is positive correlation between all levels of education and the long-run economic development of Turkey. Loening (2002) uses time-series data from 1951 to 2000 and applies the error-correction methodology to analyze the impact of education on the economic growth of Guatemala. He observes that output per worker increases by 0.16 percent following a 1 percent rise in the average years of schooling. So he agrees on the fact that education does have a positive impact on the overall economic development of the country. Afzal et al. (2010) use time series data from 1970-2009 to analyze the relationship between education, physical capital, inflation, poverty and economic growth in Pakistan. According to their findings, education and physical capital have both a positive and considerable effect on economic growth in the short-run as well as in the long-run. They also find that inflation slows down economic growth in the long-run and poverty has no effect at all on the economic development of Pakistan. Other researchers, such as Kakar et al. (2011), have used time series data for the time span 1980-2009 and apply the Error Correction Model (ECM) and come to the conclusion that education influences Pakistans economic development only in the long-run. They also observe that the quality of education is more important than the quantity of education in achieving economic growth, so the government should increase its investment in education with the aim of enhancing the quality of education further. Since Mauritius is part of Africa, it is also good to see the results of researches conducted in other African countries. Fonkeng and Ntembe (2009) use enrollment and GDP as proxies for education and economic development and they notice that education at higher level, i.e. at tertiary level, is positively correlated with economic growth of Cameroon. Musila and Belassi (2004) use government expenditure on education as proxy for education for the years 1965 to 1999. They apply the cointegration and the ECM methods and find that there is positive correlation between average workers expenditure on education and the economic growth of Uganda. Ndiyo (2007) uses time series data from 1970 to 2000 on real education expenditure, real capital formation and GDP, and employs the VAR technique. Based on the results obtained after computations, Ndiyo (2007) demonstrates that education does not have a positive effect on the economic development of Nigeria. He suggests that this result can be explai ned by various factors such as labor market distortions, redundancy, brain drain, industrial disputes and job discontinuities, and government failure etc. Khorasgani (2008) analyses the impact of higher education on Irans economic development for the period 1959 to 2005. The proxies used for human capital are education attainment and research expenditures. Khorasgani (2008) uses the Cobb-Douglas production function together with the ARDL method to determine the short-run and long-run effects of higher education on the economic growth. The study demonstrates that real output increases by 0.314 percent in the long run and 0.198 percent in the short run following a 1 percent increase in higher education attainment. Hence, higher education has a positive and significant impact on the economic development of Iran. .

The Price of Freedom in The Childrens Bach and Joan Makes History :: Childrens Bach Essays

The Price of Freedom in The Children's Bach and Joan Makes History  Ã‚        Ã‚  Ã‚   It has been suggested that the "modern woman's quest for emancipation in contemporary Australian literature is shown to have been a failure"2. I believe that this suggestion is invalid. Not because the statement is true or untrue, but because the concept of women's emancipation is so fraught to begin with. To emancipate is "to free from restraint of any kind, especially the inhibitions of tradition"3. While it is obviously true that the emancipation of women from some traditions and restraints would be beneficial, both individually and to the society as a whole, to step completely outside of the bounds of society can be read not only as freedom, but as exclusion. If women achieve exclusion from society is that to be seen as a success or a failure? In my opinion it is not exclusion but equitable integration that is the road to true emancipation for women. However, the idea of integration also brings with it the idea of compromise, and how can a freedom wrought through compromises be seen as either a complete success or total failure? The issue of what constitutes successful emancipation for women has been explored in two contemporary Australian novels: The Children's Bach4 and Joan Makes History. In this essay I will explore the contradictions and confusions discovered through Athena's and Joan's searches for personal freedom, and the mixture of failure and success in the freedom they eventually find when they go 'home'. The Children's Bach "If I hadn't been a feminist I quite probably wouldn't have become a writer"5 says Garner, indicating the importance of feminism in her own quest for self identity and freedom. Her definition of feminism is "a simple matter of being intelligently for women and women's freedom to develop as decent human beings"6. And although she considers marriage "an institution that is not set up with the welfare of women in mind"7, she also recognises a "powerful urge in people ... to marry"8. It stands to reason then, that in her fiction she would explore the possibilities of the tradition of marriage with the view of finding ways it will allow women to develop into "decent human beings". With these attitudes mind, it becomes apparent that there is nothing incongruous in Garner's heroine Athena searching for freedom, and finding a version of it in her own marital home.

kodak history :: essays research papers

On July 12, 1854 in the village of Waterville Maria Kilbourn and George Washington Eastman had a child that would change the way the world took pictures forever, and that child was George Eastman. When George was five his father sold the family nursery business and moved to Rochester where he founded the Eastman Commercial College. Shortly thereafter George’s father died and the College failed leaving George and his mother in financial despair. So because of family circumstances George had to drop out of school at the age of fourteen and find a job. His first job was as a messenger boy with an insurance firm, which paid three dollars a week. A year later George got a job as an office boy for a different insurance firm. There through his own hard work, dedication, and initiative he soon took charge of filing policies and even began to write them. With these new responsibilities his pay rose to five dollars a week. After four years of working at the insurance firm he was hired as a junior clerk at Rochester Savings Bank where his current salary of five dollars a week tripled to more than fifteen dollars a week. Four years later George had planned to take a vacation to Santo Domingo. When a colleague of his suggested that he make a record of the trip George went out and purchased a photographic outfit with all the paraphernalia of the wet plate days. This was to be his first endeavor into the photographic world. At the time cameras were as big as today’s microwave ovens and needed a heavy tripod to support them. He also had purchased a tent to develop the pictures before the glass plates dried out. The supplies needed consisted of glass tanks, a heavy plate holder and a jug of water the entire outfit â€Å"was a pack-horse load† as George described it. Learning how to use his new equipment cost him five dollars. After all this George never made his Santo Domingo trip but became completely engrossed in photography and seeking out ways to simpl ify the process. George had heard that British photographers were using their own gelatin emulsions that remained sensitive after they were dry and could be exposed at your leisure. Using a formula he got from a British magazine for emulsions, George began making his own. He continued to work at the bank during the day while experimenting in his mother’s kitchen in the evenings.

The Metamorphosis By Franz Kafka Essay -- Metamorphosis Kafka Essays

"The Metamorphosis" By Franz Kafka Throughout literary history, certain authors are so unique and fresh in their approach to the written word that they come to embody a genre. Franz Kafka is one such author; â€Å"Die Verwandlung† or â€Å"The Metamorphosis† is one of his works that helped coin the term â€Å"Kafkaesque.† Through this novella, Kafka addresses the timeless theme of people exploit-ing others as a means to an end. He demonstrates this point through showing that a family’s unhealthy dependence on the main character results in that character’s dependence on the family.   Ã‚  Ã‚  Ã‚  Ã‚  Kafka’s unorthodox beginning of â€Å"The Metamorphosis† reads as what would seem to be a climactic moment: â€Å"As Gregor Samsa awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect.† The reader is henceforth bound to the story in search of the reason for and meaning of this hideous metamorphosis. Shortly thereafter, the reader may also notice that although Gregor is quite aware of his condition, given these bizarre circumstances he is not at all in the state of panic one might expect. On the contrary, the insect is frustrated that it cannot get out of bed to go to work! As Gregor tries to rouse himself from bed in his â€Å"present condition,† his observation that â€Å"he himself wasn't feeling particularly fresh and active† is macabre in its passive acknowledgment of the absurdity of his state (p. 855). This sets the tone for the remainder of the first chapter of the story. Grego r, a person typically not a hindered by â€Å"small aches and pains,† (p. 857) clings to his rational nature as he struggles with the slow-in-coming realization that he is more than â€Å"temporarily incapacitated† (p. 863).   Ã‚  Ã‚  Ã‚  Ã‚  The first chapter ends shortly after Gregor reveals his new form. The sight of the insect elicited an expected reaction; its mother understandably retreated aghast and in shock. Correspondingly, the chief clerk that had been sent by Gregor’s employer, scrambled in flight as he â€Å"had quite slipped from his mind† (p. 864). Gregor’s father was â€Å"relatively calm† (p. 865) until the chief clerk had completed a hastened retreat. Gregor’s father, spurred into action by this flight, consequently repelled the insect aggressively and injuriously back into the bedroom from which it had come.   Ã‚  Ã‚  Ã‚  Ã‚  The second chapter illustrates a family and a human-insect trying to adju... ... a perfectly normal thing to do.   Ã‚  Ã‚  Ã‚  Ã‚  Kafka uses a unique method of metaphor. He does not say, â€Å"Gregor is like a bug.† He does not say Gregor is bug in a traditional metaphor; rather he says Gregor is a bug – literally. The effect is dramatic, as the reader, by virtue of the absurdity of the literalness of situation, is swept-up in trying to stay footed in reality. The effect of this technique is that the reader continues throughout the story to ask the question: why? It is in this pursuit of ‘why’ that the reader sees Kafka’s message: Don’t treat people simply as a means, or life will have a way of turning it back on yourself. Through the transformation of Gregor, and the transformation of the family’s life, Kafka wants the reader to observe that despite Gregor’s metamorphosis into something very un-human, he remains the model of humanity when compared to his family. Not only did the family leech from Gregor, society itself seemed to call up on Gregor not as a person, but to serve as a tool to satisfy their needs. Once transformed, Gregor no longer served well in this capacity. Rather, he became the one in need, and he quickly became more of a burden than he was worth to them.

Caffeine and Reaction Time Essay

1) Identify the Problem or Question How does the consumption of caffeine affect the reaction time of the nervous system? 2) Introduction Purpose of the experiment: To identify the whether or not caffeine increases or decreases the reaction time of the nervous system. In our experiment, we have decided to use all the â€Å"cases† which will test how fast a signal from our brain will be sent to our muscles in order to click the mouse when we see an object or directions on the screen. We know that the commonly used drug, caffeine, increases the heart rate, thus the increase in blood flow. The question in our experiment is, does the increase of blood flow, caused by caffeine, positively or negatively affects the reaction time that it takes to click the mouse the moment we see an approaching object. Another underlying factor we can analyze in our experiment is gender and age. Since we are using test subjects whose ages and gender vary from 16 to 50 and from male to female, we can roughly conclude whether or not age and gender affect reaction time. The reason we say roughly, is that the two factors, age and gender, are being â€Å"tested† in conjunction with the consumption of caffeine. We do not know if the consumption of caffeine and its effects vary for how old the person is and his or her gender. 3) Research and Current Ideas In past experiments, people have concluded that there is an inconsistency in results depending on the amount of caffeine consumed. Apparently, a half-cup of coffee had faster reaction times than the reaction times that were drawn when the test subject drank a full cup of coffee. The person had concluded that too much caffeine could actually impair reaction time, but the right dosage could potentially increase reaction time. 4) Predict a solution to the problem or an answer to the question Scientific Hypothesis: The consumption of 12oz of ground coffee will speed up our reaction time. Using past experiments conducted by other people, and the chemical compounds of caffeine and its affects on our body, we have drawn this hypothesis. Dependent Variable: Reaction time Independent Variable: Condition of the test subject (Caffeine) The reaction time is the dependent variable, because the results depend on the condition of our subject. The condition of the test subject is the independent variable because we are changing the state of our test subject by increasing their caffeine levels. 5) Design the experiment to be used to test your hypothesis Materials: * 4 tablespoons/24 of Maxwell house coffee blend * Computer/Internet * 4 test subject (2 16 year olds/ 2 middle aged adults, one of each gender) * Serendip software Procedure 1) Complete a control experiment by conducting the serendip experiment while you are in your natural state for each test subject. 2) The site for the serendip activity is: serendip.brynmawr.edu/bb/reaction/reaction.html 3) Make sure that each â€Å"Case† is done 10 times to ensure accuracy. 4) Click â€Å"Results Summary† and record the information given. 5) Have each test subject consume 12 oz (2 tablespoons) of the Maxwell House Coffee blend. 6) Wait five minutes before the test subject goes through the serendip reaction time activity again. 7) Repeat steps 1-3 for each test subject, except after he or she has consumed the coffee and waiting for a duration of 5 minutes before completing the serendip activity. 8) Record the results in a data table. 6) Carry out the experiment Test Type| Control Experiment| Experiment w/ Caffeine| Act | 219 +- 15 milliseconds| 194+- 11 milliseconds| Think, Act| 270 +- 32 milliseconds| 243 +- 28 milliseconds| Read, Think, Act| 394+- 74 milliseconds| 364 +- 68 milliseconds| Read, Think-Negate, Act| 383+- 102 milliseconds| 352 +- 64 milliseconds | Jazmine Ortiz, 16, Female Jazmine Ortiz, 16, Female Daniel Kim, 16, Male Daniel Kim, 16, Male Test Type| Control Experiment| Experiment w/ Caffeine| Act | 210 +- 10 milliseconds| 191+- 8 milliseconds| Think, Act| 267 +- 31 milliseconds| 236 +- 25 milliseconds| Read, Think, Act| 381+- 74 milliseconds| 344 +- 60 milliseconds| Read, Think-Negate, Act| 375+- 102 milliseconds| 342 +- 58 milliseconds | Test Type| Control Experiment| Experiment w/ Caffeine| Act | 384 +- 72 milliseconds| 298+- 38 milliseconds| Think, Act| 340 +- 62 milliseconds| 323 +- 50 milliseconds| Read, Think, Act| 422+- 124 milliseconds| 414 +- 119 milliseconds| Read, Think-Negate, Act| 398+- 102 milliseconds| 375 +- 102 milliseconds | Test Type| Control Experiment| Experiment w/ Caffeine| Act | 372 +- 70 milliseconds| 361+- 67 milliseconds| Think, Act| 321 +- 49 milliseconds| 310 +- 46 milliseconds| Read, Think, Act| 398+- 76 milliseconds| 391 +- 74 milliseconds| Read, Think-Negate, Act| 394+- 106 milliseconds| 370 +- 68 milliseconds | *The data shown are the averages of 10 trials that was calculated by the serendip program *The data shown are the averages of 10 trials that was calculated by the serendip program Keon Shim, 39, Male Keon Shim, 39, Male Mi Ok Kim, 44, Female Mi Ok Kim, 44, Female 7) Analyze the data and observations 7) Cont. Analysis: The results we received from the experiment were what we had suspected. For every test subject, the reaction times for every â€Å"Case† that were influenced by the coffee’s caffeine were quicker than the controlled reaction times. For example, Daniel Kim had a controlled â€Å"Read, Think-Negate, Act† average reaction time of 375+-102 milliseconds. When he consumed the 12 oz of coffee, his average reaction time decreased to 344+-60 milliseconds. It is quite apparent from the graphs that the average reaction time for every â€Å"case† for each test subject decreased when absorbing caffeine into their system. Test subjects also consumed the â€Å"right† amount of caffine, 160mg, which allowed the subject to shorten their reaction time, while the wrong dosage could impair it. We can also draw from the graphs the relation that the younger the test subjects are, the quicker their reaction time will be. Also, we can also conclude from the results that males tend to have a quicker reaction time than females (Daniel’s reaction times were faster than Jazmine’s, and Keon’s were faster than Mi’s). 8) State the conclusion The hypothesis was correct. The effects of caffeine shortened the reaction time in all of our test subjects. 9) Summary Paragraph The reason why we were able to correctly devise a hypothesis for the experiment was because of the prior knowledge we had of the drug, caffeine. Caffeine increases the heart rate, which allows for faster muscle contractions. Caffeine does not really affect the actual reaction of the nervous system, but rather the actual contractions of the muscles themselves. This known fact of caffeine is reflected in the experiment. It shortened the reaction time of our test subjects in every â€Å"case†. We found other factors in our experiment that may have affected the reaction time of our test subjects. A few scientists have theorized that gender can affect reaction time. They say that males tend to have a faster reaction time because males are usually involved in more physical activities, such as sports, which helps improve reaction time. That â€Å"theory† is also reflected in our results. All the male subjects had faster reaction times than their age equivalent female subjects. Finally, the last factor would be the age of the test subject. Our younger test subjects both had faster reaction times than both the older test subjects. There are many theories being circulated that once someone enters their mid-twenties, their reaction time slowly increases.